Bring Your Brand to Life.
Meet The Artisan
Hello! I'm David, a strategic creative leader who obsesses over not only the craft of design, but also the process of building brand strategies that empower businesses and resonate with people.
I partner with executives to build distinctive brand identities, packaging, product architecture, marketing, and sales assets that authentically capture the true essence of their vision and soul of their brand. This turns creativity into a genuine competitive advantage.
I aim to create deliverabes that stop people in their tracks, while also driving results in recognition, trust, and growth. Whether launching something new or elevating what already exists, I help leaders use design as a strategic force for impact.
Experience That Shapes Every Brand I Build
- 15+ years of creative leadership across agency, in-house, freelance, and fractional consulting roles
- Deep expertise building CPG brand strategies and full visual identities from concept to market-ready assets
- Proven experience leading and managing creative teams, workflows, and cross-functional collaboration
- Packaging design expert with print production management capabilities
- End-to-end product development specialist guiding ideas to market
- Sales- and marketing-minded strategic creative who creates work that drives revenue
- Guided companies through complex regulatory environments and navigated its impact on brand
- Extensive work with startups, founder-led businesses, and growing SMBs, turning vision into deployable, high-performing brands
- Research- and analysis-first approach where I ask the hard questions and uncover core problems before designing solutions
Your brand isn't what people see, it's what they feel.
A strategic brand does more than look good. It becomes a competitive advantage that changes perception both externally (with customers) and internally (with your team).
Alignment
When there's alignment in your brand, there's clarity in your message, and ultimately you're received by the market the way you intend.
Build Instant Trust & Credibility
In a crowded wellness and natural products space, a polished, authentic identity signals credibility from the first impression.
Create Emotional Connection
People don’t buy products, they buy into stories and values they believe in. Make sure yours are communicated.
Command Attention
The right brand makes you undeniable and opens doors, attracts ideal clients, and transforms your company into the preferred choice.
Drives Growth & Scalability
A clear, consistent brand becomes an asset that compounds, making expansion into new markets or products far easier.
Unites and Inspires Your Team
A cohesive and authentic brand gives your internal team clarity, pride, and purpose. It turns your employees into true brand ambassadors who execute with confidence and consistency.
Does This Sound Like You?
If any of these situations feel familiar, that’s usually the exact moment a strategic, detail-obsessed creative partner can create the biggest shift for your brand.
- You’re launching a new product or entire product line and want it to stand out immediately on crowded shelves.
- You’re ready to refresh or completely rebrand an existing brand or product line that feels tired, generic, or no longer reflects who you are.
- You’re scaling your business and need packaging, visuals, and systems that grow with you.
- You’re preparing for a major tradeshow, launch event, or sales push and want assets that stop traffic and convert.
- You need to elevate your packaging from “functional” to premium and emotionally resonant.
- You want strategic creative direction that brings alignment across marketing, sales, product, and leadership teams.
- You’re craving custom illustration or art direction that adds soul, storytelling depth, and personality to your brand.
- You have a strong product but feel the brand isn’t telling the full story or commanding the attention or pricing it deserves.
- You’re a founder who wants a true creative partner. Someone who treats your brand like their own and helps you make confident, high-level decisions.
Ways To Work With Me
Marketing & Sales Assets
$500
Starting At
Marketing, sales, investor, and pitch materials
Experiential assets, catalogs, handouts, brochures, website visuals, email templates, campaign assets, tradeshow displays, product imagery, etc.
(2) Two rounds of revisions
Packaging Design & Development
$1,500
Starting At
Packaging strategy and structural recommendations
Primary and secondary packaging design
Compliance review and production-ready files
(3) Three rounds of concepts and refinements
Brand Strategy & Visual Identity
$3,500
Starting At
In-depth discovery and positioning workshops
Brand strategy, messaging framework, and visual identity system
Logo, color palette, typography, and brand guidelines
(3) Three rounds of presentation and refinement
Fractional Creative Director
$6,500
Starting At
Weekly strategy sessions and creative direction
Full oversight of brand strategy, brand identity, packaging, campaigns, marketing & sales assets.
C-suite level guidance on positioning, innovation, and long-term brand architecture.
Unlimited revisions and priority access
Get Started
Let's Have a Chat!
To determine if we are a good fit for your needs, we start with a focused intake call and assessment that defines objectives, constraints, opportunities, and helps us define an exact blueprint to your success.