Fractional COO and CMO for Founder-Led Brands
Fractional Growth Partner
A senior operator embedded in your business every week, owning strategy and execution across marketing, sales and operations. The leadership of a full-time executive, without the full-time salary.
You’re Great at What You Make. Everything Else Is Running Through You.
Most founders I work with built the business on product expertise. Now the business is bigger than one person can steer. Marketing, wholesale, systems, hiring and the hundred small decisions every week all land on the same desk.
A Fractional Growth Partner takes that weight. I own the growth side of the business, so you can get back to the work only you can do.
What I Own
Everything Except What You Want to Keep
Marketing
SEO, email, social, content and paid, run as one plan instead of five vendors.
Sales
Wholesale accounts, distributor relationships, trade shows and reorder programs.
Operations
Systems, automations, fulfillment flow, SOPs and the KPIs that show up in your inbox.
Team
Hiring, training and managing the people and contractors who carry the work.
Proof
What This Looks Like in Practice
As fractional CEO for a CNC parts manufacturer, I owned everything but the machines and the books. In twelve months revenue went from $600K to $1.2M, and the systems I built are still running the business today.
How It Works
Embedded, Every Week, Month to Month
01
Start With a Sprint or Diagnostic
Most partnerships begin with a Growth Diagnostic or Sprint, so we start from a clear plan.
02
Set the Scorecard
We agree on the outcomes and the numbers we’ll track every month.
03
Weekly Working Sessions
Inside your business every week, in your meetings and your systems, plus a direct line to me.
04
Monthly Review
We review the scorecard, reset priorities and keep going while it’s working.
The 10× Standard
You Stay Because It’s Working
Month to month, with no long contract. The retainer is set on our fit call based on the outcomes we agree on, and it’s scoped to return many times its cost.
Questions About Fractional Work
What’s the difference between fractional and consulting?
A consultant advises. A fractional executive is part of your team, owns outcomes and does the work alongside your people.
Do you replace a full-time COO or CMO?
For most companies doing $1M to $10M, yes, at a fraction of the cost. When you’re ready for a full-time hire, I’ll help you find and onboard them.
How involved will you be?
Deeply. I’m part of your team every week, working on the priorities we agreed on, with a direct line in between. You’re paying for outcomes, not a block of time.
Is there a long contract?
No. It’s month to month.
What industries do you work in?
Product brands in e-commerce, wholesale, manufacturing, pet, supplements and health and wellness.
Keep Reading
Ready to Get Out of the Weeds?
Twenty minutes. We’ll talk about what’s landing on your desk and what it would take to hand it off.
