For Supplement, Natural Products, Biohacking and Longevity Brands
Health, Wellness and Biohacking Brand Consultant
I’m a health, wellness and biohacking brand consultant who has built, distributed and sold products in this space. I know your customer because I am one.
Your Customer Does the Research. Your Brand Has to Keep Up.
Wellness shoppers read labels, compare ingredients and notice when a formula changes without explanation. And a lot of what sells in this space, from nootropics to saunas, cold plunges and red light, asks people to learn something new before they buy. When the education is thin, they stall at the cart, or they buy once and never come back.
I’m in that same aisle. Infrared sauna, cold therapy, grounding, herbal steams and real whole food are part of my regular week. So I look at your brand the way your best customer does, and then I look at the business behind it: margins, retail accounts, reorders and the systems that keep product moving.
Why Work With Me
I’ve Sat on Both Sides of the Natural Products Shelf
Distribution From the Inside
I built Masterminded Distribution from one product to more than 2,000 SKUs, worked with 100+ brands as distributor, wholesaler and importer, and sold it in 2018.
Natural Products Expo West
I’ve walked Expo West the past two years and worked the trade show circuit for years before that.
Education That Builds Repeat Buyers
Positioning, product pages, email and content that teach the customer first. I’ve used Klaviyo since 2018 to build the follow-up that turns a first order into a routine.
No Health Claims
I don’t make health claims, and I don’t let your marketing drift into them. Claims and compliance get reviewed with your regulatory advisor.
Proof
Numbers From Businesses I’ve Built and Run
2,000+ SKUs
Built From a Single Product
Masterminded Distribution, the full-service distribution company I founded, grew to more than 2,000 SKUs and sold for seven figures.
$80K → $300K
Monthly E-Commerce Revenue
An e-commerce client’s site overhaul for 400+ SKUs, plus SEO, email, Google Ads, content and fulfillment.
<25% → 60%+
Gross Margin
At a premium consumer brand I co-founded, I moved production to a vetted overseas factory.
Where to Start
How I Help Health, Wellness and Biohacking Brands
Revenue & Operations Review
1 to 2 weeks, from $2,500. I look at your channels, margins, retail mix and repeat purchase, and hand you a ranked plan that’s yours to keep.
Revenue & Operations Project
Usually 4 to 6 weeks, from $10,000. One priority problem, built and tested. Think a wholesale program for natural retail, a distributor pitch, or an education-led reorder flow.
Fractional Revenue & Operations Partner
Ongoing, by application. I work inside your business each week across retail, distributors, e-commerce and operations.
Founder Advisory
Private working sessions in 10- and 20-session packages, for founders who want a seasoned operator to think through decisions with.
For Practitioners
Run a Practice? This Is for You Too.
Chiropractors, acupuncturists, naturopaths, functional medicine providers and other integrative practitioners are usually great at the work and too hard to find. I fix the parts that bring new patients in and keep the front desk from dropping the ball.
A Website and Google Listing That Bring in Patients
A clear site that explains what you do, plus a Google Business Profile and local search setup so people nearby find you first.
Inquiry Follow-Up
Every call, form and message gets a quick, consistent reply, so new patients don’t slip through the cracks.
Simple Systems
Easy routines for booking, follow-up and social media, so you can focus on the people on your table.
I’ve built websites, Google Business Profiles and local SEO, social setup and simple operating systems for local practitioners. For most practices, the right fit is the Growth Sprint: 2 to 4 weeks, from $5,000. See all engagements.
Questions Wellness Founders Ask
What kinds of brands do you work with?
Supplements, natural products, functional food and beverage, and natural personal care, plus biohacking and longevity brands: wellness devices, recovery and performance products, and nootropics. Mostly founder-led brands doing roughly $1M to $10M a year.
Do you work with practitioners or just product brands?
Both. Alongside product brands, I work with chiropractors, acupuncturists, naturopaths, functional medicine providers and other integrative practices on getting found, following up and running smoothly.
Can you help us get into stores and distributors?
Yes. Independent and natural retail, distributor relationships and your own e-commerce are where I spend most of my time. For deep Amazon management I bring in a specialist.
Will you write health claims for our products?
No. I help you explain what the product is, how people use it and why your brand is worth trusting. Any claim gets reviewed with your regulatory advisor before it goes out.
How is it priced?
The Revenue & Operations Review starts at $2,500 and a Revenue & Operations Project starts at $10,000. For practices, the Growth Sprint starts at $5,000. Fractional work is by application, and Founder Advisory comes in 10- and 20-session packages. Every fee is agreed before we start.
Let’s Talk About Your Brand
Book a short call. Tell me what you sell and where customers get stuck, and I’ll tell you where I’d start.
