For Pet Food, Treat, Supplement and Pet Wellness Brands
Pet Industry Business Consultant
I’m a pet industry business consultant who built a raw dog food company and shipped it to 48 states. Now I help pet brands sell more, run tighter and keep the customers who already love them.
Pet Parents Are Loyal Until You Give Them a Reason Not to Be
People will cut back on almost anything before they cut back on their dog. That loyalty is the best thing a pet brand has, and it’s easy to lose. An out-of-stock on a food their dog finally does well on. A formula change nobody explained. A reorder email that shows up two weeks late. Meanwhile your margins are getting squeezed by ingredient costs, shipping and a co-packer who won’t return your calls.
This one is personal for me. My two dogs, a senior pit mix and a French Bulldog, go nearly everywhere I go. They’re the reason I built Cali Raw Nutrition, and the reason I’ll always have a soft spot for this industry. When I work with a pet brand, I think like the customer, because I am one.
Why Work With Me
A Pet Industry Consultant Who’s Run a Pet Brand
I Built One From Scratch
I founded Cali Raw Nutrition in 2018: a raw dog food company with a retail location, e-commerce and a team of 10. It was featured in Petfood Industry and Pet Food Processing.
Formulation to Fulfillment
Formulation, ingredient sourcing and co-manufacturing, and I kept it all running through the COVID supply chain mess.
Found by the Right Customers
Page one on Google for “raw dog food delivery”, and I’ve been building Klaviyo email programs since 2018.
Distribution and Wholesale
Before pet food, I built and sold a distribution company that worked with 100+ brands. I know how buyers think and what a trade show is worth.
Results
What the Work Has Delivered
48 States
Raw Dog Food, Shipped Nationwide
Cali Raw Nutrition paired a retail location with e-commerce and shipped to 48 states.
Page One
Google, “Raw Dog Food Delivery”
Cali Raw Nutrition ranked on the first page for the search its customers were typing.
$80K → $300K
Monthly E-Commerce Revenue
For a client with 400+ SKUs: website, SEO, email, Google Ads and a fulfillment flow that could keep up.
Where to Start
Ways to Work Together
Revenue & Operations Review
1 to 2 weeks, from $2,500. I go through your channels, margins, reorders and supply chain and hand you a ranked plan that’s yours to keep.
Revenue & Operations Project
Usually 4 to 6 weeks, from $10,000. One priority problem, like a subscription program or a wholesale launch, built and tested.
Fractional Revenue & Operations Partner
Ongoing, by application. I work inside your brand each week and quarterback the work with your team.
Founder Advisory
Private working sessions in 10- and 20-session packages, for founders who want a sounding board who’s been there.
Questions Pet Brands Ask
Do you work with treats, supplements and pet wellness, or just food?
All of it. Food, treats, supplements and pet wellness products share the same problems: reorders, margins, sourcing and getting found.
Can you help us get into pet stores?
Yes. Wholesale pricing, line sheets, distributor conversations and trade show prep are work I’ve done for years.
Do you handle labeling and claims?
I know the labeling and ingredient questions that come up because I’ve lived them. Claims and compliance get reviewed with your regulatory advisor before anything goes out.
How is it priced?
Fixed fees, agreed before we start. The Revenue & Operations Review starts at $2,500 and a Revenue & Operations Project starts at $10,000. The fractional partnership is by application, and Founder Advisory comes in 10- and 20-session packages.
Let’s Talk About Your Pet Brand
Twenty minutes with someone who’s built one. I’ll tell you where I’d start.
