Meet The Artisan
Bring Your Brand to Life.
Hello! I’m David, a strategic creative leader who obsesses over not only the craft of design, but also the process of building brand strategies that empower businesses and resonate with people.
I partner with executives to build distinctive brand identities, packaging, product architecture, marketing, and sales assets that authentically capture the true essence of their vision and soul of their brand. This turns creativity into a genuine competitive advantage.
I aim to create deliverabes that stop people in their tracks, while also driving results in recognition, trust, and growth. Whether launching something new or elevating what already exists, I help leaders use design as a strategic force for impact.
Experience That Shapes Every Brand I Build
- 15+ years of creative leadership across agency, in-house, freelance, and fractional consulting roles
- Deep expertise building CPG brand strategies and full visual identities from concept to market-ready assets
- Proven experience leading and managing creative teams, workflows, and cross-functional collaboration
- Packaging design expert with print production management capabilities
- End-to-end product development specialist guiding ideas to market
- Sales- and marketing-minded strategic creative who creates work that drives revenue
- Guided companies through complex regulatory environments and navigated its impact on brand
- Extensive work with startups, founder-led businesses, and growing SMBs, turning vision into deployable, high-performing brands
- Research- and analysis-first approach where I ask the hard questions and uncover core problems before designing solutions
Your brand isn’t what people see, it’s what they feel.
A strategic brand does more than look good. It becomes a competitive advantage that changes perception both externally (with customers) and internally (with your team).
Alignment
When there’s alignment in your brand, there’s clarity in your message, and ultimately you’re received by the market the way you intend.
Build Instant Trust & Credibility
In a crowded wellness and natural products space, a polished, authentic identity signals credibility from the first impression.
Create Emotional Connection
People don’t buy products, they buy into stories and values they believe in. Make sure yours are communicated.
Command Attention
The right brand makes you undeniable and opens doors, attracts ideal clients, and transforms your company into the preferred choice.
Drives Growth & Scalability
A clear, consistent brand becomes an asset that compounds, making expansion into new markets or products far easier.
Unites and Inspires Your Team
A cohesive and authentic brand gives your internal team clarity, pride, and purpose. It turns your employees into true brand ambassadors who execute with confidence and consistency.
Work Examples
Does This Sound Like You?
If any of these situations feel familiar, that’s usually the exact moment a strategic, detail-obsessed creative partner can create the biggest shift for your brand.
- You’re launching a new product or entire product line and want it to stand out immediately on crowded shelves.
- You’re ready to refresh or completely rebrand an existing brand or product line that feels tired, generic, or no longer reflects who you are.
- You’re scaling your business and need packaging, visuals, and systems that grow with you.
- You’re preparing for a major tradeshow, launch event, or sales push and want assets that stop traffic and convert.
- You need to elevate your packaging from “functional” to premium and emotionally resonant.
- You want strategic creative direction that brings alignment across marketing, sales, product, and leadership teams.
- You’re craving custom illustration or art direction that adds soul, storytelling depth, and personality to your brand.
- You have a strong product but feel the brand isn’t telling the full story or commanding the attention or pricing it deserves.
- You’re a founder who wants a true creative partner. Someone who treats your brand like their own and helps you make confident, high-level decisions.
Ways To Work With Me
Marketing & Sales Assets
$500 Starting At
High-converting creative assets that turn attention into action. Ideal for brands that need ongoing creative support to drive sales and engagement.
- Marketing, sales, investor, and pitch materials
- Experiential assets, trade show displays, promotional items, apparel
- Catalogs, handouts, brochures, campaign assets
- Product imagery, website visuals, email templates
Packaging Design & Development
$1,500 Starting At
Strategic, compliant, and shelf-ready packaging that communicates value and builds trust. Ideal for product-based brands that want packaging to become a competitive advantage.
- Packaging strategy and structural recommendations
- Primary and secondary packaging design
- Compliance review and production-ready files
- Printer liaison and referrals
Brand Strategy & Visual Identity
$2,000 Starting At
A comprehensive foundation that defines who you are and how the world experiences you. Ideal for companies launching or rebranding who need clarity and distinction.
- In-depth discovery and positioning workshops
- Brand strategy, messaging framework, and visual identity system
- Logo, color palette, typography, and brand guidelines
Fractional Creative Director
$2,500 Starting At
Embedded strategic leadership for growing brands that want creative to drive business results. Ideal for founders and leadership teams ready to treat creative as a core growth lever.
- Weekly strategy sessions and creative direction
- Full oversight of brand strategy, brand identity, packaging, campaigns, marketing & sales assets.
- C-suite level guidance on positioning, innovation, and long-term brand architecture.
Tell Us About Your Project
Share a few details about your business and what you need designed. David will reach out directly to schedule a call within 2 business days.
Thank You
Your details go to Guild & Co. and are never shared or sold.
